Management Studies 256: Principles of Entrepreneurship 

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He's ballooned across the Atlantic, floated down the Thames with the Sex Pistols, and been knighted by the Queen. His megabrand, Virgin, is home to more than 250 companies, from gyms, gambling houses and bridal boutiques to fleets of planes, trains and limousines. The man even owns his own island.

Richard Branson talks to TED's Chris Anderson about the ups and the downs of his career, from his multibillionaire success to his multiple near-death experiences -- and reveals some of his (very surprising) motivations.

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