Business 110A & 110B: Fundamentals of Business

What is Euromonitor Passport?

Passport is Euromonitor International's global market analysis software platform, which analyses industries in countries around the world."  It monitors industry trends and gives strategic analyses, market sizes, and provides a market share database for products and services across the globe.

What can you find in Passport?

• Industry data - multi-country relational database of market and category sizes, market shares, distribution patterns, sales forecasts and other measurements relevant to each sector.
   
• Country reports - in-depth analysis reports on both developed and emerging national markets. Each report provides qualitative commentary on sales trends, new product and marketing developments, consumer preferences, national company and brand competition and market strategies, and the views and assumptions underlying national sales forecasts.
   
• Global reports assessing the key issues affecting international market performance, with a focus on important developments by product sector and big picture competition strategy.
   
• Company profiles - analytical profiles of the top international players in the industry, compiled in a standardized format for cross analysis.
   
• Consumers - contains household data, income and expenditures, lifestyles and population overviews.
   
• Channels - retail and e-commerce information.

Registering for an account
On the Passport home page you can register for an account.  Setting up your own Passport account will allow you to save your work to a private work space within the database so that you can come back to results you generated from previous sessions.  Please use your St. Olaf e-mail address when registering.

Researching an Industry
The easiest way to begin is to click on the "Industries" tab at the top of the initial Passport screen and select the industry you are researching. A second set of categories will appear.  Click on the category you are interested in.  A summary screen for that industry will appear.  From here you can either be more specific by using the categories box in the upper left corner of the screen OR using the Dashboards box (lower left) to map your category globally. You can also explore forecast scenarios or track prices using boxes along the bottom of the screen.

Whenever Passport presents you with raw data you can download that data to a spreadsheet or a pdf file, or you can save it to your work space.  Look for the icons in the upper right hand corner of pages where this is possible.

Countries and Consumers
This section of the database allows you to mine data regarding population characteristics for particular geographical areas.  You can explore consumer trends, business climates, as well as incomes and expenditures.

Dashboards
Dashboards allow you to visualize data through graphs, charts, and maps.