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Researching a Company

Key Databases for Management Studies

Some Definitions

Trade Journal - a publication that is published for those involved in a particular industry or trade.  Some examples would be Billboard, Advertising Age, Accounting Today, or Restaurant Report.

Company Reports - usually a detailed report that provides the following information about a company: type of business, business address, phone, and web address, ticker (if a public company), products, subsidiaries, top executives, revenues, etc.  Hoovers, a subsidiary of Dun & Bradstreet, is one of the primary companies that creates these reports.

Industry profiles - a report that summarizes the state of a particular industry.  Typically these reports explain the current business climate for the particular industry, how it has performed and what to expect moving forward.  It also names the top companies in the industry discussed and give very brief information about them.  Quite often a SWOT analyses is also included.

SWOT Analysis - a brief description of the Strengths, Weaknesses, Opportunities, and Threats for a particular business or industry.  Sometimes referred to as a SWOT Matrix.

Newswire - a grouping of editors and journalist who provide up to date news stories.  Some examples would be The Associated Press or Reuters.

NAICS and SIC codes -- a system that categorizes business enterprises by including them in a hierarchical structure and assigning a unique number to each industry.  Some databases may give the option of searching by NAICS or SIC codes.  Most company reports include them so you can note which codes apply to the company you are researching, then search using the codes to find other businesses that fit the same industry category.  NAICS stands for North American Industry Classification System; SIC stands for Standard Industrial Classification.  Check this web site for more info: NAICS Lookup