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Business Research for Biomedical Innovation Scholars

Mergent Intellect

Industry Outlook and SWOT Analysis

                            SWOT = Strengths, Weaknesses, Opportunities, Threats

  1. Begin by searching for a company
  2. From the main page for the company, scroll down to find the NAICS code
  3. Jot down the NAICS code, you will need it moving forward
  4. Click on the NAICS code
  5. On the next screen log in with your St. Olaf email address and click Submit
  6. When the next screen appears, type in the NAICS code and click Search
  7. On the next screen click on the appropriate NAICS code
  8. You will be presented with a screen that contains detailed information for your industry


Although there is not a choice specifically for SWOT, many of the categories you see here are elements of a SWOT analysis.