Business Research for Biomedical Innovation Scholars

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507.786.3793

Subjects: American Studies, Business and Management Studies, Classics, French, German, Greek, History, Latin, Linguistic Studies, Middle East Studies, Norwegian, Philosophy, Religion, Russian, Spanish

Mergent Intellect
Basic company information for over 20 million North American and 70 million global companies (directory information from Hoovers and Dun and Bradstreet) as well as industry profiles. Also includes WhitePages data allowing for people and business search including reverse phone lookup. The Global Corporate Family Tree feature places companies into their full ownership context. Customized reports and lists can be downloaded to Excel, Word and PDF formats.

Industry Outlook and SWOT Analysis

SWOT = Strengths, Weaknesses, Opportunities, Threats

Begin by searching for a company
From the main page for the company, scroll down to find the NAICS code
Jot down the NAICS code, you will need it moving forward
Click on the NAICS code
On the next screen log in with your St. Olaf email address and click Submit
When the next screen appears, type in the NAICS code and click Search
On the next screen click on the appropriate NAICS code
You will be presented with a screen that contains detailed information for your industry

Although there is not a choice specifically for SWOT, many of the categories you see here are elements of a SWOT analysis.